The Bayer Knot

In 4th century BCE, an oracle declared whoever unraveled the legendarily complex Gordian Knot would rule Asia.

Many tried. Many failed. 

But Alexander the Great wasn’t “many.” He was Great. So was his solution: He slashed through the middle of the knot with his sword.

Bill Anderson is the CEO of pharmaceutical behemoth Bayer. It’s also legendarily complex. Anderson’s solution: He’s slashing the middle (management).

Will it work? 

Only if Bayer uses the right sword. 

Because middle management has a role. It ensures actions are executed successfully, in the right context, at the right time, and with the right knowledge.

You can’t just cut that with anything.

You need technology. 

In 21st century CE, it’s the knowledge-to-action platform. 

To be transparent, this is what we’re building at Kona.

We think Alexander would be proud.

Until next time,


P.S. Yes, a cliffhanger. But issue #13 will be out soon!
P.P.S. Historians debate whether Alexander cut the knot or untied it another way. 
P.P.P.S. Subscribe to Caffeine to get this ~2x a month in your inbox.

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